Apple Music— Rihanna Super Bowl Halftime Show

Somesuch ︎ London
In 2023 Rihanna returns to performing after a 7 year break - by headlining the Super Bowl halftime show. The first halftime show under Apple Music. 

Alongside Kim Gehrig, I wrote the treatment, rewrote scripts from the agency, and wrote new scripts entirely across the project.

STAY focused on NFL fans. DIAMONDS on Rihanna’s personal jeweller. RUN THIS TOWN showed Rihanna’s hometown, following a little girl reminscent of Rihanna herself. And POSE showcased a NY Rihanna inspired ball.
 
A new film dropped every day for a week in the lead up to the Super Bowl.


Film