Battersea Dog’s Home — #WearBlueForRescue

FCB Inferno ︎ London
This is the second part of the pitch winning work for Battersea. 

You can’t tell if a happy dog running around the park is a rescue just by looking at it. So we wanted Rescue Blue to become the official colour of rescues.

Now whenever you see a dog wearing a blue collar you know instantly they’re a rescue - great bit of virtue signalling to make them a must have. 

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