Battersea Dog’s Home — #WearBlueForRescue
FCB Inferno ︎ London
This is the second part of the pitch winning work for Battersea.
You can’t tell if a happy dog running around the park is a rescue just by looking at it. So we wanted Rescue Blue to become the official colour of rescues.
Now whenever you see a dog wearing a blue collar you know instantly they’re a rescue - great bit of virtue signalling to make them a must have.