Covent Garden — Twitter Snow Machine

Weapon7 ︎ London
For the Weapon7 agency Christmas card we created a Twitter powered snow machine. Whenever you tweeted it the snow machine activated, sending snow up into the sky. 

We asked Covent Garden if they’d let us put it there, and they gave us the Coca-Cola Christmas Truck’s spot for an entire day!

Apologies to the customers of the nearby cafe who got blasted by snow multiple times and had to sit inside instead.

Digital
Experiential