McLaren — The Name is Earned

Droga5 ︎ London
Yes — McLaren are known for their supercars. But once every decade, they create something truly exceptional.

For the launch of their new hypercar, the W1, we’ve created a campaign centred around the idea that McLaren’s '1' designation isn’t given—it’s earned. And when the car receives its badge, it deserves a ceremony reserved for the finest machines ever made.

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