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Mercedes-Benz— Escape The Map

Weapon7 ︎ London

Right, so back in the day at Weapon7 we were sent a half side of A4 from AMV about an idea called ‘The Chase’ where there would be a car chase through banner ads online and they wanted our thoughts on it.

We didn’t like that idea, so we changed it to a woman stuck in Google Maps Tron-style, being hounded by the blurred face people Inception-style. Scripted it (they changed like 3 words), chose the interactive moments, all that. Then they took it off and made it and it won loads of awards without us lmao. I’m not bitter you’re bitter.


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