Thomas Cook (RIP)— Designed For You
Albion ︎ London
Thomas Cook wanted to change how people saw them, from budget package holiday company, to a hotel company like Hilton - but only showcasing their low / mid range hotels.
So, why would anyone be super excited to wake up in a two star hotel in the middle of nowhere? Maybe if they’d woken up in a bin the night before...
And The Man Who Is Cursed To Wake Up In A Different Bed Every Day was born.
Lovingly directed by Ben Wheatley.