Apple Music / Rihanna Super Bowl Halftime Show

In 2023 Rihanna returns to performing after a 7 year break - by headlining the Super Bowl halftime show. The first halftime show under Apple Music.

STAY focused on NFL fans. DIAMONDS on Rihanna’s personal jeweller. RUN THIS TOWN showed Rihanna’s hometown, following a little girl reminscent of Rihanna herself. And POSE showcased a NY Rihanna inspired ball.

A new film dropped every day for a week in the lead up to the Super Bowl.